The idea of the MaJa Sport Horse Auction is to offer selection and video appointments at regular intervals, where horse breeders and owners can present their horses free of charge after prior registration. The horses are ridden and filmed by the auction's team of riders. Immediately afterwards, a decision is made as to whether the horse in question fits into the auction collection and the next steps are discussed with the horse owner. In addition to a professional video team and photographers, a vet is also present on the selection day to carry out a clinical examination of the horses admitted to the auction. The horses are returned to their owners after the selection day. Should customers wish to try out one of the horses, this will be organized by the auction team in consultation with the owner. The auctions are conducted via the ClipMyHorse.TV auction portal. Advertising for the auction horses will also be placed worldwide via this portal and via the auction's social media channels.